Ebook Zucked: Waking Up to the Facebook Catastrophe
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Zucked: Waking Up to the Facebook Catastrophe
Ebook Zucked: Waking Up to the Facebook Catastrophe
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Product details
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Audible Audiobook
Listening Length: 12 hours and 24 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: HarperCollins Publishers Limited
Audible.com Release Date: February 7, 2019
Language: English, English
ASIN: B07LB6WHZH
Amazon Best Sellers Rank:
The first chapter almost discouraged me from reading more because of the author’s name dropping and shameless self-promotion of his band.But I’m glad I kept reading. The book’s substance grows with each chapter, crescendoing into a convincing alarm for the survival of democracy.The only post-Chapter-1 annoyances were the author’s admission after hundreds of pages that he still uses Facebook (probably for his band) and the perfunctory disclaimer so common among fellow Ivy Leaguers that Zuckerberg and other Facebook employees who repeatedly lied and violated user trust since the company’s inception “aren’t bad people,†just good people confused by narrow-minded business forces.It’s time to redefine bad people as people who do bad things, even if that includes folk from the white and other-toned Ivy League chumocracy.Zuckerberg repeatedly demonstrated sociopathy or psychopathy since his days at Harvard, and probably well before — qualities great for shareholder value. The author describes Zuck’s known transgressions in detail over and over. It shows how VC people turn a blind eye to unscrupulous behavior and assume good can come from evil then act surprised when a lizard matures into a dragon. To quote, Zuck, “Dumb f—s.â€
I bought this when my own curiosity was spawned after watching an interview with Roger McNamee. His going back decades to early Silicon Valley and beyond, a time with which I was personally quite familiar, I found McNamee gained credibility with me. He introduces Facebook as a betterment for the world, grown out of Zuckerman’s genius and own idealism “From its earliest days, Facebook was a company of people with good intentions … focused on attracting the largest possible audience, not on monetization ... and sharing with friends.†McNamee shows that this was true until, as he himself was surprised by Facebook moving into uncharted territory—let’s say a different Business Model from where it began—now employing “persuasive techniques†employed by networks and advertisers, dependent on the harvesting of data, of personal information, easily available to them on Android phones, etc. and using these as many others have done as legitimate business tools, while “running afoul of the law of unintended consequences†and ushering a host of unintended and “undesirable behaviors.†Maybe all hard for Zuckerman to initially accept, but something he now owned, something the world is paying for, something that needs to be corrected.
This is a comprehensive and disturbing overview of the pervasive harm caused by Facebook. Google and Amazon are mentioned in passing. Most of it deals with Facebook. After reading this, one is very well informed about the extensive methods and psychological tools used to create Facebook addiction, as well as, more generally, tools used for mass persuasion. Unfortunately, the author's innate progressivism permeates. Throughout the book, the author repeatedly refers to 'hate speech', extremist views, and 'conspiracy theories'. As an example of the latter, he brings up Alex Jones and the site Infowars – but ignores or is ignorant of - the fact that much of Jones' content dealt with true examples of law enforcement abuses – exactly what Black Lives Matter (who he enthuses over repeatedly) was supposedly organized to fight. He calls for people with divergent views to 'talk' to each other – but progressives have demonized disagreement as 'hate speech' or 'gay bashing (same sex marriage), or 'denier ism (climate change), 'white privilege (financial success, ironically except for Zuckerberg, Bozos, etc). This worldview overlay dilutes the very real hazards of technology: only an aggressive government regulatory response is his answer. Except for DuckDuckGo, which is a browser that doesn't track users, no private sector solutions are mentioned. Chapter 14, “What About Youâ€, is short on concrete steps individuals can take right now to protect themselves, and long on calls for 'public pressure' to force external action. The author regurgitates every current progressive trope and buzzword: Trump as the devil incarnate whom the Russians got elected, hate speech, conspiracy theories, government regulation as the only solution, inadequate public school spending responsible for disengaged adult citizens, the Democratic party as America's saviors, George Soros as a savior, and so on. Yet there's no mention of the progressive philosophies that underpin Facebook – collectivism and a belief in a higher-ordered visionary ruling elite. The capture of American education by tech companies which began in the 80's, is mentioned in passing. Absent is any free market solution, except for generalized calls to encourage competition. Nor any solution other than government agencies tasked with micromanaging online content, what constitutes acceptable speech, and encouraging opposing views. He even calls for a click box labeled 'opposing views' for users to click on! Who would develop content for this is ignored. It is hard to imagine an NPR or MSNBC viewer seeking 'opposing' views. If they did so now, there wouldn't be the 'filter bubble' problem he repeatedly refers to. Why the assumption that 'hate' speech – which is dog-whistle speak for what the left opposes – must be censored? The author should be advocating for more openness, not less. Let all ideas be tested in the marketplace of ideas, as was basically the case for the past 200 years. This book does an excellent job of laying out the problems caused by Facebook, but what could have been a wide-ranging examination of what is probably the biggest challenge to modern life is narrowed by the author's narrow worldview. By all means read it – but recognize the progressive proselytizing.
In the context of government surveillance measures, Edward Snowden remarked that we are now “tagged animals, the primary difference being that we paid for the tags and they are in our pockets.†A very small number of huge extremely wealthy organizations have even greater access to those tags than the government does, recording every movement, communication with others, and even every train of thought as we interact with the web.Facebook is clearly the most worrisome of all the Big Data concerns. The social media giant exercises an incredible amount of influence over what information people see, with this influence often being sold to the highest bidder. Together with Amazon, Google and Apple, the US economy and society have become controlled by monopolies to an unparalleled degree, monopolies that monitor most of the population's behavior for solely commercial purposes.The second order effects that Facebook's money machine had on the world wide web and by extension on the world at large. Facebook inadvertently created an entire ecosystem that spews out misinformation a million pages at a time – charitable referred to as ‘Social Media Marketing’.Keep in mind: if you are not paying for it – you are the product.
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